There are hundreds of millions of blogs and billions of websites on the world wide web and your blog has to be outstanding to compete with them. According to one estimate, there are more than 600 million blogs on the internet and about 2.5 billion blog posts are being published every day! Your blog can just get lost by the sheer weight of competition and therefore it has to special to survive and be successful.
That’s an uphill task but not an unachievable one. The internet is full of blogging tips that are high on techniques and hard skills but many people while tweaking their codes and themes forget that there are some simple aspects in blogging that you must take care of if you want to make a professional-looking blog. This post is an elaboration of some random tips on blog sustenance, layout, user-friendliness, and readability that you must ensure your blog follows.
Blogging Tip #1 –
Use Paragraphs and Subheadings Effectively
Use paragraphs to your advantage. As far as possible, write in small paragraphs. The more the number of paragraphs the better and readable it is. You can present a long post as easy-to-read if you have broken it down under separate paragraphs. You may be aware that the attention span of a reader on the internet is very short. You must utilize whatever time your reader has spared for you. If your content is not easy on the eyes, then you are losing your visitors who will move to better-looking content on other blogs. Go see any nice blog and you will find that it is very well-organized and is visually pleasing. One big chunk of content that is very difficult for the eyes is what all experts will tell you. You may be writing great content but if it not organized in a great way then you will be less impressive.
In the same vein, give subheadings to your content (just like this blog) using the h2 or h3 tags. Apart from making the content more presentable it also helps search engine optimisation (SEO). You must separate your blog in 3-4 sectionsÂ and use subheadings to make things clearer.
Blogging Tip #2 – Fonts On Your Blog
The fonts you use should be easy on the eyes. Ensure that the blog theme you use has user-friendly, web-friendly fonts. You can always change the fonts and font size on your blog if you know how to tweak your theme. Arial, Times New Roman, Verdana, Gerogia, Trubuchet are some web safe fonts. The font size is also important and it should not be too big or too small that can give problems to your readers.
Blogging Tip #3 – Colors On Your Blog
The colors you use on your blog should be pleasing to the eyes. You should avoid using black and white in contrast, a lot of black background, and extreme color contrasts (like white text on black background). The looks of your blog matter. Use it to your advantage. Give more attention to the content of course but don’t forget that your blog’s look and feel also matter.
Also, keep in mind not to choose a theme that could be disturbing for the eyes of your readers. Choose a theme for your blog which is aesthetically pleasing. Bad color selection may be unpleasant for your blog.
Blogging Tip #4 –
Balance It Between Brevity and Verbosity
Brevity is the soul of writers and blogging. As far as possible do not write very tediously long posts unless you have some special needs of writing a long data driven research or case study. Everyone is busy and they don’t fancy spending half an hour on a blog post. Packing more thoughts in fewer words is a ‘skill’ that every blogger must acquire with time.
That being said, a blog made up of extremely short length like 200 or 300 words will be likely to be taken as a joke. And especially by Google, it tends to be considered ‘thin content’ which means content that has little to no value to the readers. It will definitely cause your hard time ranking on Google and no visitors will knock on the door of your blog.
According to many SEO experts like Neil Patel or Brien Dean, the average length of a post that is ranked on the first page of Google is somewhere 1,500 – 2,000 which means that’s a post length that Google and other search engines like because an article with a 2,000-word count can be substantial enough in the quality and depth of content.
Blogging Tip #5 –
Caution On Smilies and Images
Unless you have an image blog, you should take care that your blog does not have more images than what is absolutely needed. You must optimize your images (including compressing them) before uploading so that they take less time in loading and do not hog server resources or keep a visitor with low internet speed waiting. Too many smilies will make your blog look ‘childish’ and too many images (except where needed) will make it ‘sluggish’.
Smilies and images should aid your content. So they should aid the progress of your blog and not curtail it. So use them effectively to your advantage. Use images and smilies to supplement your content and make it more presentable and not only to make your blog look more beautiful and stylish.
Blogging Tip #6 – Correct English, Plain English
Language and Grammar skills really matter in blogging. Unfortunately, many bloggers ignore this aspect. You will be hard-pressed to find a successful blogger who makes spelling mistakes or grammatical errors while writing. Remember you are communicating to your readers via your words. You cannot afford to commit grammatical errors in your copy. Readers take you less seriously if you are making English errors.
Another hazard to avoid is using bombastic words, phrases or idioms in your content. Remember you are catering to a vast category of audience (many of whom may not be native English speakers). So write simple and easily understandable English. Write to communicate, not to impress. People come to read your blog and not to get impressed with your English. So simple correct English should be your style and that will impress because simplicity itself is a great style statement.
P.S You enjoyed these 6 basic blogging tips and are interested in how to get more traffic to your blog, you may also want a tip on how to improve your blog SEO as well. Check it out!