Planning to do an Instagram promotion for your business whilst no certain idea of where to begin and how to grow your Instagram followers?
Instagram is an aesthetic avenue where you can post your innovative photos and video clips. Businesses on Instagram use the place to tell an aesthetic tale about their brands as well as engaging with their target audiences through the visually sophisticated social channel.
Nowadays, every business knows the importance of Instagram branding and marketing and how impactful it is by using the wonderful marketing channel in the right way. The importance of Instagram gets even huger if your business offers something visual such as clothing, photography, or art.
In this post, we are going to share with you various tips on how to grow your Instagram followers organically and make your brand presence bold in this social media world over time.
Easy But Powerful Tips on How To Grow Your Instagram Followers Organically
With a vast reach of 400 million individuals on a daily basis, Instagram has proven itself to be an effective outlet for acquiring consumers. Along with this, it has actually shown a higher average user engagement rate than most of the other social network platforms that exist today. Indeed, Instagram has been made an impactful place for brands looking to thrive their business every day.
Nevertheless, it is important to have the appropriate marketing strategies to hit the Instagram’s sweet spots and efficiently make use of one of the nicest business promotional tools for your business in the right way.
Let’s see the list down below.
How To Grow Your Instagram Followers Organically
Place a Link & Crisp Description
The initial step of Instagram marketing is to place the URL of your business website in your Instagram bio. It’s way too simple to do, but the power of doing that is never ignorable. It acts as an effective magnet to pull curious visitors into exploring your business and it’s the very first step forward to make them a fan of your brand.
However, just in case you don’t have a business website, then at least put your email contact, other social media page URL, or any other contactable methods to not confuse your visitors where to go next.
Having a single or couple lines of a short description on your bio is a helpful thing to do as well. With the help of the short description on your front page, visitors can get a brief idea about who you are and what you do.
Anyhow, Instagram has the character limit in the Bio space for 150 letters as the maximum. Thus, it’s wise to do include the hottest or most descriptive words within the allowed limit, that best represents your business.
Connect Your Instagram to Facebook Page
Connecting the Instagram account to your Facebook can help you broaden your reach with the broader audience and also lets the chance of your customers coming across your business higher. When the two accounts are paired, it’s easier for your followers to visit your Facebook page as well as to foster your Facebook presence as well.
Another reason why you have to connect your Instagram account to Facebook is to make up for the shortcomings of Instagram. Facebook has some great features that Instagram doesn’t. One wonderful feature that you can capitalize on from Facebook is the Facebook Shop feature to showcase your products or services in a more organizable way to impress your visitors and fans. As a result, your fans will easily learn what you offer and what you are there for. They will get a clearer idea of why they have to love your business.
Customize Your Instagram URL
Instagram allows users to customize their page URL within the platform and this is a thing that you have to make sure to benefit from.
A customized URL doesn’t only help your link looks prettier, but also it’s helpful for your page to be more discoverable with your brand name included in the URL.
Additionally, this also helps your Instagram page more findable on Google search results because of the clearly defined URL that includes the branded query.
Using the Instagram #hashtag feature is likewise crucial to make your posts more discoverable. Hashtag is the content search and organizing algorithms that Instagram uses in their system. Hashtags are mainly used to return more relevant search results for Instagram users, on the other hand, for businesses, it’s a crucial way to expose to the potential searchers and it’s very important picking the right hashtags on posts.
There are many handy tools for choosing IG hashtags. the better way is wisely choosing hashtags with the help of a tool, rather than just the words popping out to your head and go spontaneously. Because hashtags matter to your post-exposure by the way of its hashtag search volume and competitiveness.
Don’t Forget To Caption Your Photo
Captioning your images sure encourage your viewers to engage. Because words are a great aid for people to understand your message of the post clearer.
Better than plain or boring words, it usually works great with something funny, humourous, attention grabbing, or crisp but impressive. (Humor always works..)
The focus in this regard is to ‘engage people’ in your post. In Instagram’s algorithms, more engagements (comments, likes, shares, etc) drive your posts to a higher reach. The higher reach? The higher reach brings you more followers in the end.
Be Conscious With The Golden Times Of Posting
Share this infographic on your site
When you upload your posts during peak hours, you’re more likely to reach a huger audience as a result of the highest traffic during the day. Higher exposure results in more views, engagements, and buys.
If you post multiple times a day, it doesn’t hurt you to arrange your posting hours into the best time frame segments so you won’t miss out on the golden time and post at 3 AM when everyone is in their sweet dreams.
Genuinely Connect with Your Followers
A wonderful way to grow your Instagram followers over time is to understand your followers’ interests and constantly provide value that they expect from your brand.
One thing that is most important in this step is direct and personalized communication with your followers so that they can feel they interact with a human they want to talk to, not to a business or a stiff as hell bot-like chat agent that lacks the feeling of ‘human’. In that way, your followers would feel more genuineness and friendliness about your brand and importantly this crucial element leads to a higher user engagement rate on your Instagram page; The higher engagement, the higher conversion and the page become so active full of vibrant and enthusiastic user interaction.
Being a friend with your followers is a great way for growing your following base on Instagram. Because user friendliness is a factor that grows the love for your brand. After all, all that positive elements form your brand identification, and this is surely what matters in branding in the end.
Certainly, there is no harm in being more active with the user comments or direct messages. It all gives them a personal feeling and you are just their friends, not the stiff business – customer relationship.
Follow People To Get Followed Back
Every person loves obtaining a new follow. Following people is one of the very best means to expose your presence to the folks. As well as that, additionally, you will enjoy another gift out of doing so; this gets you a chance of getting a follow back to your Instagram page.
This little hack seems quite known to people already. But in case you are a very newcomer in this social media world. It’s a proven fact that about 20% – 35% of people follow back to whom followed first. And this, especially at the beginning of your Instagram presence growth journey, sure helps you win the initial following foundation that will further help grow your following base based off.
Disclaimer: This doesn’t mean you have to irritate people with your spam-following. Control your urge to some extent. Instagram, anyway, has the following limit; you can follow 7,500 in total per account and 60 following actions including ‘unfollow’ per hour.
Steal Your Competitors’ Followers
Your competitors or rivals’ followers just imply that they belong to the same or similar interest groups. Given that, the likelihood is their followers can be your followers at any given time.
Never stop spying on your competitors’ pages and who follows their pages/brands. And what next to do is?; Follow them (Or DM them if needed) so you can expect them to follow you back by some chance. In this formula, this is pretty much the same as the “Follow People to Get Followed Back” strategy described in the previous heading.
Work with Instagram Influencers
Being an influencer on social media is powerful. And businesses know the power of working with influencers to accelerate the awareness of their brands, products they sell, or services they offer.
It’s made much easier to expose what you promote to thousands and millions of other ‘new’ audiences which are still uncharted at the given time if you manage to shake hands with social media influencers working with you.
No many doubt every single post Instagram influencers shoot to their audiences can bring a marvelous impact on businesses. If they recommend, advocate, or just even cite some piece of your business services or brand within their posts, it’s no wonder you will enjoy the traffic back to your Instagram page or business website that is linked to.
What to consider when choosing Instagram influencers to work with
Collaborating with an Instagram influencer doesn’t mean it always works the best. In there, you might need to be smarter when it comes to what types of influencers will really drive your business forward.
Here are some brief tips on how to choose influencers:
1. Consider your niche:
Relevance is the most important factor when marketing yourself. You won’t want to promote your hair coloring products to bald men. Taking that into account, look for influencers who have an audience with the exact or at least similar interests that can be your possible followers and customers in the end.
Again, it doesn’t have to be the exact match when considering the niche of an influencer. It can also work great when you find a food influencer for promoting your ‘wine products’ that can naturally pair with the food. Don’t limit the boundary, be creative.
P.S. Recommend you to be inspired by how online retailers ‘cross-sell’ their products.
2. Engagement Rate:
No matter how huge their following base would be, a large following does not always guarantee a high engagement rate at last. Rather, what you may want to consider would be ‘the actual average engagement rate’ an influencer has. Simply, in this game, an influencer with highly active 5,000 followers can work better than one with 100k followers of no comments, no likes, no shares, and no clicks like a haunted house.
You know you wouldn’t want to blemish your brand by letting a badly reputed influencer spoil your brand image. The previously built reputation of an influencer matters because it can be how your brand reflects and looks to the new audience.
4. Voice & Theme:
Every influencer has a different voice and theme to interact with their audience like being informative, knowledgeable, smart, casual, cheerful, caring, authoritative, or even coarse. The personality of an influencer does matter when you consider merging the chemistry into the best fit for your brand style. It’s a thing you can’t overlook when looking for an influencer that fits your brand.
(Unless you intentionally need some type of ‘buzz marketing’ from an infamously well-known figure)
5. Influencer Platforms:
We all know finding influencers to work for your brand isn’t as easy as just said. Closing a deal with an influencer might need a long way to go sometimes as well.
If it’s the main concern of yours in finding your influencers, influencer matching platforms were designed to take your burden off in return for some small monthly fee.
There are so many online that may help you match with the right influencers relatively easy way, like upfluence.com, or fourstarzz.com. Besides them, there are hundreds more on the internet. Try to find a good platform if you need one to grow your Instagram followers faster.
Go Live and Be Captivating – Instagram Live
Instagram has a Live feature called ‘Instagram Live’ that enables you to show videos to your followers and other Instagram users.
Instagram Live can be a great way to market your brand new products especially. On the very user engaging feature, you can present your products or service in a more vivid and lively manner that tends to draw in more attention of people. (and also, a much higher conversion rate than texts or images because people feel more real and interactive with videos; higher engagement)
For going viral and popular for your brand, video marketing can be the key you can’t overlook — Instagram Live feature can get you to the sweet spot and grow your Instagram followers organically over time.
Organize an Event or Contest
There’s no many ways greater or more instant than this for growing your following base on Instagram; host an event or contest for your audience.
An event or content that contains a ‘prize’ in return is a surefire booster for your page’s views, likes, and follows. Many businesses and influencers on Instagram keep their audiences excited with their regularly held events. And the audiences keep loyal and engageable to the brands after all.
The prizes that you can pay back for engaging your posts or events can be anything you can offer them at a reasonable degree: Like membership coupons, online vouchers, products you sell, or services you offer. it can be anything small that you don’t feel burdened to give away. That said, don’t think the giveaway is a waste of your money. At last, you will get more than what you gave.
Last but not least, be consistent posting. This is not only for Instagram, but also for any other social platforms and anywhere on the web where you work for your followers/fans/members.
Your followers need ‘fresh content’ every time they look through your page. When they feel it’s the same content over and over without an update, they will feel your channel is dead and no more active. Then, it’s a way of saying goodbye to your loyal followers that have loved your channel for a long time by far.
A recent study from Statista shows that Influencers make 3 – 5 posts on Instagram a week on a regular basis. That’s the average though, at least posting once a day, no more than 3 times a day is the number most generally recommended.
Final Thoughts – How To Grow Your Instagram Followers Organically
We wrote this article in mind that small businesses or sole entrepreneurs aren’t very budget friendly to go for paid ads to grow their Instagram accounts. We know your trouble and understand it because we are exactly in the same position as a small business.
Just being a small business with a limited budget should not be the factor to determine one’s Instagram success. Because what really matters is your passion and value of your service for people out there, not the money at all.
There are a variety way you can use to get your business rolling just organically and without a dime of money spent. Like Google SEO or other social platforms you know, everyone can reach the sweet fruit with the organic means of your efforts, certainly, Instagram is one of them.
In the list above, we explained some tips and techniques on how to grow your Instagram followers. We are aware that every single factor listed is equally important. The best is that you make sure of all of them in practice. However what we can more confidently say is the most important thing to determine your Instagram success and build a successful following base is ‘your own unique value’ provided to your potential audience, which can identify YOU among the mass (outstanding value), and one more, ‘your consistence’ to go a long run without giving up soon.