“Alex! Play the last song!”, “Hey, Siri! Can you type a text for me?” Do you recognize who Alexa and Siri are? Of course, you do. One can hardly imagine a world without Apple’s Siri, Amazon’s Alexa, and Google Assistant.
These voice-based assistants are a prominent feature of all online searches, making it imperative for you to adapt your business strategies for voice search and SEO.
The most effective strategies involve the use of top voice search tips. The businesses that are on top of the competition have employed advanced strategies to optimize for voice search. The recent digital marketing trends show that if you want to be the creme de la creme, your voice search optimization game should be solid.
Small-scale businesses that are in competition with the big giant names such as Walmart, or KFC, or Starbucks, must implement successful voice search tips and submit their listings to top online business directory site(s) to establish credibility.
Voice search and SEO, both carry importance as individual terms or when integrated together. In case you are new in the market and cannot spare a huge amount of budget for SEO strategies, there are certain affordable voice search tips that can definitely uplift your SEO game. The rule is to optimize for voice search and voila, you are in business!
The good news is that in this article on voice search and SEO: how to optimize for voice search, we will take an in-depth look into the most effective voice search tips and voice search optimization strategies that can help change your SEO game. Sounds cool? Stay tuned till the end.
How to come up with a ground-breaking Voice search and SEO strategy?
The voice-based searches are not quite like the other conventional searches, where certain keywords are input into the search engine box. This is mainly because conversational language differs from the written language.
Clients are most likely to word out questions directly to get specific answers to their queries. Hence, it is imperative that you optimize your business for voice search. The million-dollar question is, how can one achieve that? Do not worry, read below the top voice search tips for your business:
How To Optimize For Voice Search on Google
Opt for the long-tail keywords – Key tip of Voice search and SEO
This tip mainly involves developing content in a language that an individual is likely to speak. To come up with such content, long-tail keywords will help you, since they look natural in a conversation in contrast to the single-tailed keywords.
Write short and concise sentences. Help your target audience understand what information you are giving in simple words. You need to get into their psychology and answer their questions in a way that they understand.
Generating such keywords will uplift your SEO games and you will have a higher chance of being found by the voice assistants. How cool is that?
You must not ignore this important main tip, to make your next stages of Voice search and SEO strategy easy, yet effective.
Summarize, cap, and revise!
On average a voice search is no more than 29 words. Use this fact to your advantage. Develop content in form of an answer to any question in no more than 29 words. In fact, the lesser the better.
A convenient way to do this is to summarize your business goals into bullets and develop hashtags. Google crawlers can easily recognize these phrases. Use your long-tail keywords right with the Google snippet bar.
Develop relevant and contextual content
When you optimize for voice search and SEO, it is dominant to stay relevant to the context. This is perhaps the most important voice search tip.
This will be slightly different from the traditional SEO strategy because you would need to do the following:
- Come up with relevant and detailed answers to frequently asked questions
- Precisely answer even the most obvious questions
- Develop rich content that includes the answers to the most frequently asked questions by your target audience
Know who your target audience is
This goes without saying. Your marketing content should cater to the concerns, queries, and questions of your target audience. To be able to effectively achieve this, it is important that you understand the nature and psychology of your target audience.
Essentially, your content must answer the four W’s and one H; the what, where, when, why, and how. When you are developing the content, get into the shoes of your audience and come up with phrases that your audience is likely to use.
Then work on answering these questions precisely and concisely, somewhat like an actual conversation between two people.
Stay focused on the local searches
Did you know that around 22% of the voice-based searches are in search of the local content? This is a win-win situation for your local business, especially if your aim is to build a loyal local clientele in town. Right Voice search and SEO optimization is probably the only thing you need to invest in for more business.
So, to optimize your local SEO strategies for voice searches, it is important to include local search terms like the name of the shop, what they offer, where their business is in, etc, since these are the words that a user will generally use when searching for a local service nearby.
Without a doubt, the voice-based searches and the local searches go side by side. It is important to upgrade your local SEO strategies accordingly. You can shoot two birds with a single stone; get local searches with voice-based searches. How amazing is that?
Moreover, you need to upgrade your online business listings on all directories with updated information in order to make sure that voice assistants deliver authentic details to the consumers. (P.S. Consistency matters too. Make your data consistent over all the different local directories and websites)
Use the FAQ section to your advantage
For voice search and SEO, here is another must-follow tip. When consumers ask a question, they begin their sentences with what, when, who, why, where, and how. Of course, that is how anyone would ask a question, right?
These phrases point towards the need for immediate assistance or answer. The best way to get through to your consumer is to develop an FAQ page and begin your questions with the five W’s and one H. These words will be picked up by the voice assistants easily as they reflect a real conversation.
Pro-Tip: As far as your business site is concerned, you need to ensure that it is technically optimized and comprises of proper schemas. It should be easy to navigate and must follow a proper structure. A slow page that takes ages to load will shoo away your audience within the first few seconds.